Mike is the General Manager of the Fleet business and leads Human Factors at Seeing Machines to deliver key advances in the company’s driver state technology.

A global authority on human factors and safety, Mike has 22 years’ experience developing and delivering solutions to improve safety across all modes of transport.

Following an esteemed career as a Professor in Human Factors at the Monash University Accident Research Centre (MUARC), Mike moved to Seeing Machines in 2014 as Chief Scientific Officer, Human Factors. He established the Human Factors division and built research partnerships with automotive, aviation and fleet customers gathering data necessary for development and ongoing innovation of the core Seeing Machines technology. Human Factors science forms a key competitive advantage for Seeing Machines with the company now renowned for a robust scientific approach that underpins its market-leading transport safety technology.

In 2019, Mike’s role expanded to SVP, Fleet and Human Factors where he is now responsible for leading both divisions and maintaining crucial relationships with customers, partners and regulatory bodies around the world. He represents Seeing Machines’ scientific and commercial interests externally and maintains strong scientific credibility and profile within the international human factors and safety communities.

Mike holds a BSc (Hons) and a PhD in Human Factors Psychology and is an Adjunct Professor at the Monash University Accident Research Centre (MUARC) in Melbourne.

Seeing Machines