Nick is responsible for all aspects of the Seeing Machines automotive business, including strategy, growth and profitability.

Seeing Machines

Nick has more than 30 years’ experience in the automotive electronics sector, including product strategy/engineering, marketing and business development in automotive original equipment manufacturer (OEM) and Tier 1 and 2 semi-conductor companies.

Before joining Seeing Machines in late 2016, Nick was Senior Director of Automotive at Xilinx, a programmable chip company. He helped build Xilinx from start-up to attracting annual revenues of over US$150 million by leveraging market growth in automotive infotainment and advanced driver assistance applications. Prior to joining Xilinx in 2005, Nick spent 20 years at Ford Motor Company – and automotive parts spin-off Visteon – in various global engineering/management roles, where innovations in the then-developing infotainment and telematics sectors earned him nine US patents, a Henry Ford Technology Award, and a Smithsonian Innovation Award.

Nick holds a BSc in Electrical Engineering (Lawrence Technological University).

Nick and James Palmer discuss Seeing Machines’ half year results March 2018