As the Chief Engineer Rod leads the development of the core platform technology for the company’s silicon product line which includes the deep embedding of the company’s core algorithms.

Rod has more than 20 years’ experience in the automotive electronics sector, including product strategy/engineering, and marketing and business development in automotive Tier 1 and Tier 2 semiconductor companies.

He joined Seeing Machines in 2014 as the first automotive industry recruit to assist in the early stages of the company’s pioneering automotive programs. He has played a key role in the establishment of the automotive engineering team which has grown from a handful of engineers on a single program to more than 100 engineers today across multiple teams and disciplines.

Prior to Seeing Machines, Rod spent almost 10 years at Xilinx joining them as the Automotive group there was established. He was later joined by Nick DiFiore (SVP and GM of Automotive) with whom he has worked closely for periods of time across the past 10 years. Before Xilinx Rod worked for a number of automotive Tier 1 companies developing hardware products in the infotainment, telematics and body computer space.

Rod holds a BEng in Computer Engineering (Wollongong University).

Seeing Machines