DMS the ‘awakening giant’ of ADAS safety

Seeing Machines

Automakers are now investing heavily in advanced driver assistance system (ADAS) development. These products are seen by many within the industry as a crucial first step towards the automotive sector’s Vision Zero ambitions. A growing consensus now exists that for any ADAS platform to function efficiently, the presence of an in-vehicle driver monitoring system (DMS) is required. Such a prerequisite also applies to the commercial vehicle segment.
As Mike Lenné, Chief Science and Innovation Officer of DMS developer SeeingMachines, told Automotive World, there has been huge momentum and growingenthusiasm behind DMS adoption in recent months. “DMS is the awakening giant ofADAS,” he said, pointing towards growing regulatory impetus to deploy thetechnology in future vehicles. “The number of automotive RFQs has increasedmarkedly and that’s not just a post-COVID effect, that’s in direct response to what we’re seeing as led by Europe with the regulation of DMS technology and nowimminently the release of NCAP protocols that will reward OEMs that pursue DMS. Itis absolutely DMS’s time in the sun.”

“For CV operators, fatigue is the number one safety issue. We’ve published research that shows our technology reduces fatigue events by more than 90%. If you can tackle the major safety risks for commercial fleets, you’re doing good work.”

A fatigued and/or distracted driver at the wheel of a passenger car can pose an immediate threat to other road users, their passengers and to themselves. If a driver is in control of a heavier and more difficult to maneuver CV, the stakes are even higher. These higher stakes played a major factor in Seeing Machines’ focus upon providing DMS products for the CV sector, with Lenne describing DMS’s use here as “critically important” for improving overall road safety.

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