Privacy Policies

Data Protection and Privacy Policy – Corporate    Data Protection and Privacy Policy – End Users

Data Protection and Privacy Policy – Corporate

1. Introduction

In the course of its operations, Seeing Machines Limited and its wholly-owned subsidiaries (Seeing Machines or we) collects and uses a range of data, from different sources, including end users of its products and services, customers, visitors to its websites, marketing leads and others.

We have two policies describing how we will collect, use, disclose and protect this data to comply with relevant laws dealing with privacy and data protection:

  • A separate Data Protection and Privacy Policy – End Users, which specifically covers data relating to end users of our products, such as our Guardian fatigue and distraction solution. This policy is available below.
  • This Policy, which covers data we collect from other sources.

We also have separate internal policies and procedures covering how we deal with the collection, use and disclosure of Personal Data of Seeing Machines’ staff.

By providing personal information to us, you agree to the terms and conditions of this Policy. This Policy also explains how you can contact us if you have any questions or concerns.

2. Scope

This Policy applies to all the operations of Seeing Machines, globally. It does not cover affiliates which are not wholly-owned. This Policy also does not deal with the collection, use and disclosure of Personal Data of Seeing Machines’ staff.

Our products and services are not directed to children under the age of 16 and we ask that they not give us their Personal Data.

3. Personal Data

In this Policy, the term Personal Data means: Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

Personal Data could include someone’s name, home and business mailing addresses, telephone number, e-mail address, payment card, direct debit or other billing information, social media account identification, shareholder identification numbers, driver’s license number, tax identification number, government-issued identification number, audio or video recordings, or date of birth.

4. How we may collect and use Personal Data

4.1 Collecting and Holding Personal Data

In addition to the use of our products and services, we may collect Personal Data in a number of ways including:

Method Description
Through digital services We may collect Personal Data through our websites, social media pages, email messages, or other digital services (Digital Services), e.g., when you sign up for a newsletter.
From other sources We may receive your Personal Data from other sources, such as our share registry, stockbrokers, public databases, joint marketing partners, social media platforms, or if you give us data in person (e.g. at a tradeshow or other event).

We control access to Personal Data, including taking steps to restrict access to individuals within Seeing Machines who need such information to perform their jobs and are bound by confidentiality obligations.

4.2 Using and Disclosing Personal Data

4.2.1 Using Personal Data

We collect, hold, use and disclose Personal Data for a range of reasons, including, as relevant to this Policy:

  • To respond to your inquiries and fulfil your requests, such as to send you newsletters, marketing or investor information.
  • To send administrative information to you, for example, information regarding our products or services and changes to our terms, conditions, and policies.
  • To present products and offers tailored to you and to enhance our lists with information from other sources.
  • To allow you to participate in contests and similar promotions and to administer these activities.
  • To facilitate social sharing and communications functionality.
  • To facilitate our activities as a public company, including maintaining our share register and communicating with shareholders.
  • For our business purposes, such as: data analysis; audits; fraud monitoring and prevention; developing new products and services; enhancing, improving, or modifying our products and services; training our staff and those of our business partners; identifying data trends; and operating and expanding our business activities.

4.2.2 Sharing Personal Data

Personal Data we collect may be disclosed to third parties when necessary to perform the activities as listed above or other services on our or on your behalf, including the following:

  • Seeing Machines affiliates or related companies, for the purposes described in this Policy.
  • Third party business partners for the purposes described in this Policy, such as partners providing marketing, sales, installation or after-sales service to our customers.
  • To our third party service providers to provide services such as website hosting, data analysis and storage, payment processing, order fulfilment, wireless connectivity to our Products, information technology and related infrastructure, customer service, Product maintenance or related services, e-mail delivery, credit card processing, auditing, marketing, share registry and investor communications, and other similar services.
  • To third-party sponsors of contests and similar promotions, if you elect to participate.
  • To your social media account provider, if you connect your Digital Services account and your social media account. If you do so, you authorise us to share information with your social media account provider and you understand that the use of the information we share will be governed by the social media account provider’s privacy policy.
  • To a third party in connection with any reorganisation, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
  • Seeing Machines may transfer and disclose information, including Personal Data, to third parties to comply with a legal obligation (including subpoenas); when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our policies and procedures; to respond to an emergency; to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable; or to protect the rights, property, safety, or security of our products, Digital Services, Seeing Machines, third parties, visitors to our Digital Services, or the public, as determined by us in our sole discretion.

We do not share your Personal Data with unaffiliated third parties for their marketing purposes.

4.2.3 Sharing Anonymised Data

Data collected from or about you may be used in an aggregate and anonymised form, i.e. in a form that doesn’t reasonably allow anyone to identify you. Along with using this data in aggregate form ourselves, we may share this anonymised data with business partners or otherwise use, disclose or commercially exploit it.

4.2.4 Cookies and other web tools

We may also collect and share information that cannot, on its own, be used to identify you. We and our third party service providers may collect such information in a variety of ways, including:

  • Through your browser or device: Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Digital Services you are using. We use this information to ensure that the Services function properly.
  • Using cookies in connection with our website. Cookies are small text files placed in the “Cookies” folder (or a similar folder) on a visitor’s hard disk and allow us to remember the visitor. The cookies placed by our server are readable only by us, and cookies cannot access, read or modify any other data on a computer.
  • Website and application analytics: We use website and application analytics services provided by third parties that use cookies and other similar technologies to collect information about website or application use and to report trends, without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites.
  • Use of pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Services to, among other things, track the actions of users of the Services (including e-mail recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates. Unless combined with personal information, this information does not personally identify you or any other user of the Services.

Except as described above, we may use or share non-identifying information, such as for operational or research purposes, for industry analysis, to improve our products and services, to better tailor our products and services to our customers’ needs, and where legally required.

4.3 Retention Period

We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

4.4 Cross Border Transfers

Seeing Machines primarily processes Personal Data in Australia and the United States, however the Seeing Machines group operates globally, and your Personal Data may be collected in any country where you give us the data from and may be stored and processed in any country where we have facilities or in which we engage service providers.

If you disclose Personal Data to us in one country, we are likely to use and disclose it in other countries. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer your Personal Data to other countries, we will protect it as described in this Privacy Policy. By providing Personal Data to us, you consent to the transfer of that data to countries outside of your country of residence, including Australia and the United States.

4.5 Security Measures and Limitation of Liability

We seek to use reasonable organisational, technical, and administrative measures to protect Personal Data from misuse, interference or unauthorised access or disclosure.

We use multiple layers of security to protect Personal Data from unauthorised access and disclosure. Our solutions are deployed within data centers that address Physical, Operational and System Security via an information system security management system defined by the ISO 27001 framework. Our solutions utilise Transport Layer Security (TLS) for client to server communication, selective encryption of sensitive data stored to disk, and other proprietary security frameworks within the presentation tier that are designed to prevent unauthorised data access.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. By providing us with any Personal Data you expressly and unconditionally release and hold harmless Seeing Machines Limited and its subsidiaries, affiliates, directors, officers, employees and agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Data. In addition, while we take efforts to ensure the proper and appropriate use of data provided by us to third party companies, promotional partners or vendors, we are not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Data by us or the above-mentioned third parties.

This section operates to the fullest extent allowed by law. If this section is wholly or partly unenforceable under applicable laws, the offending section will be severed from this Policy and the remaining sections not affected.

If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the “How to Contact us” section below.

4.6 Links and Third Parties

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which the Digital Services link. The inclusion of a link on the Digital Services does not imply endorsement of the linked site or service by us or by our affiliates, nor does it imply an affiliation with the third party.

Please note that we are not responsible for the collection, use, or disclosure policies and practices (including the data security practices) of other organisations, such as any other app developer, app provider, social media platform provider, operating system provider, or wireless service provider. This includes any Personal Data you disclose to other organisations through, or in connection with our Products, Services, software applications or social media pages.

4.7 Accessing your Personal Data

We will take such steps (if any) as are reasonable in the circumstances to ensure that the Personal Data that we collect is accurate, up-to-date and complete; and that Personal Data that we use or disclose is, having regard to the purpose of the use or disclosure, accurate, up-to-date, complete and relevant.

If you ask us for access to your Personal Data that we hold, we will respond to your request within a reasonable time. We will give you access if it is reasonable and practicable to do so, unless one of the exceptions in the Australian Privacy Act applies (or similar laws in the country where you are located or where the data is held).

5. How to Contact us

To contact us with a question, comment or complaint, or to request access to or correction of your Personal Data, please contact us:

via e‐mail at

privacy@seeingmachines.com;

via mail at:

Seeing Machines Limited GPO Box 782 Canberra, ACT Australia 2601

Please note that email communications are not always secure, so please do not include credit card details, personal health information or other sensitive information in your emails to us.

6. Updates to this Policy

We may change this Policy from time to time. Please check the “Last Updated” legend below to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on our website. By using the Digital Services or otherwise providing Personal Data to us following these changes, you accept the revised Privacy Policy.

Last Updated: June 2016


Data Protection and Privacy Policy – End Users

1. Introduction

In the course of its operations, Seeing Machines Limited and its wholly-owned subsidiaries (Seeing Machines or we) collects and uses a range of data from different sources, including end users of its products and services. We have two policies describing how we will collect, use, disclose and protect this data to comply with relevant laws dealing with privacy and data protection:

  • This Policy, which covers data relating to end users of our products and services, such as our Guardian fatigue and distraction solution. (This includes drivers, subjects of research projects, volunteers, Seeing Machines personnel who test products, and others.)
  • A separate Data Protection and Privacy Policy – Corporate, which covers data we collect from other sources, such as visitors to our websites, shareholders, marketing leads and others. This policy is available on our website at https://www.seeingmachines.com/privacy-policy/.

We also have separate internal policies and procedures covering how we deal with the collection, use and disclosure of Personal Data of Seeing Machines’ staff.

By providing personal information to us or by using our products or services, you agree to the terms and conditions of this Privacy Policy. This Policy also explains how you can contact us if you have any questions or concerns.

2. Scope

This Policy applies to all the operations of Seeing Machines, globally. It does not cover affiliates which are not wholly-owned. This Policy covers the collection of data from Seeing Machines’ staff in their capacity as users or testers of our Products or Services, but does not cover other Personal Data provided in their capacity as employees (such as financial or health information).

Our products and services are not directed to children under the age of 16 and we ask that they not give us their Personal Data.

3. Personal Data

In this Policy, the term Personal Data means: Information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.

Personal Data could include someone’s name, home and business mailing addresses, telephone number, e-mail address, payment card, direct debit or other billing information, social media account identification, shareholder identification numbers, driver’s license number, tax identification number, government-issued identification number, audio or video recordings, or date of birth.

4. How we may collect and use Personal Data

4.1 Collecting and Holding Personal Data

As relevant to this Policy, we may collect Personal Data in a number of ways, including:

Method Description
Through the use of our Products Seeing Machines builds image-processing technology that tracks the movement of a person’s eye, face, head and facial expressions. We incorporate this technology into products and services for a range of industries (Products), including our GuardianTM driver fatigue, distraction and accident prevention product.

Our Products capture and generate data about driver and operator performance (including fatigue and distraction events and driving performance) and transmit this data to our operations centre. This data may include Personal Data.

Through providing services to our customers We may also collect Personal Data from our customers (for instance, a company operating a transport fleet may give us Personal Data about the drivers of their vehicles). We may also do this as part of providing services to our customers.

We control access to Personal Data, including taking steps to restrict access to individuals within Seeing Machines who need such information to perform their jobs and are bound by confidentiality obligations.

4.2 Using and Disclosing (Sharing) Personal Data

4.2.1 Using Personal Data

We collect, hold, use and disclose Personal Data for a range of reasons, including, as relevant to this Policy:

  • To provide Products and related services to our customers, including: helping our customers install, configure, test, use, operate and derive benefits from our Products; providing services to detect, diagnose and prevent fatigue, distraction and other dangerous driving events; providing reports to our customers; providing data to our customers on specific events (which may include audio and/or video recordings of drivers or operators).
  • To send administrative information to you, for example, information regarding the Products, Services and changes to our terms, conditions, and policies.
  • For our business purposes, such as: data analysis; audits; fraud monitoring and prevention; developing new products and services; enhancing, improving, or modifying our products and services; training our staff and those of our business partners; identifying data trends; and operating and expanding our business activities.

4.2.2 Sharing Personal Data

Personal Data we collect may be disclosed to third parties when necessary to perform the activities as listed above or other services on our or on your behalf, including the following:

  • To our customers, as part of their use of our Products and related services.
  • Seeing Machines affiliates or related companies, for the purposes described in this Policy.
  • Third party business partners for the purposes described in this Policy, such as partners providing installation or after-sales service to our customers.
  • To a third party in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
  • Seeing Machines may transfer and disclose information, including Personal Data, to third parties to comply with a legal obligation (including subpoenas); when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our policies and procedures; to respond to an emergency; to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable; or to protect the rights, property, safety, or security of the Products, our websites and other digital services, Seeing Machines, third parties, or the public, as determined by us in our sole discretion.

We do not share your Personal Data with unaffiliated third parties for their marketing purposes.

4.2.3 Sharing Anonymised Data

Data collected from or about you may be used in an aggregate and anonymised form, i.e. in a form that doesn’t reasonably allow anyone to identify you. Along with using this data in aggregate form ourselves, we may share this anonymised data with business partners or otherwise use, disclose or commercially exploit it.

4.3 Retention Period

We will retain your Personal Data for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

4.4 Cross Border Transfers

Seeing Machines primarily processes Personal Data in Australia and the United States, however the Seeing Machines group operates globally, and your Personal Data may be collected in any country where we have Products deployed (or where you give us the data from) and may be stored and processed in any country where we have facilities or in which we engage service providers.

If you disclose Personal Data to us in one country, we are likely to use and disclose it in other countries. Those countries may not have the same data protection laws as the country in which you initially provided that information. When we transfer your Personal Data to other countries, we will protect it as described in this Privacy Policy. By providing Personal Data to us, you consent to the transfer of that data to countries outside of your country of residence, including Australia and the United States.

4.5 Security Measures and Limitation of Liability

We seek to use reasonable organizational, technical, and administrative measures to protect Personal Data from misuse, interference or unauthorised access or disclosure.

We use multiple layers of security to protect Personal Data from unauthorized access and disclosure. Our solutions are deployed within data centers that address Physical, Operational and System Security via an information system security management system defined by the ISO 27001 framework. Our solutions utilize Transport Layer Security (TLS) for client to server communication, selective encryption of sensitive data stored to disk, and other proprietary security frameworks within the presentation tier that are designed to prevent unauthorized data access.

Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. By providing us with any Personal Data you expressly and unconditionally release and hold harmless Seeing Machines Limited and its subsidiaries, affiliates, directors, officers, employees and agents from any and all liability for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Data. In addition, while we take efforts to ensure the proper and appropriate use of data provided by us to third party companies, promotional partners or vendors, we are not liable for any injuries, loss or damage of any kind arising from or in connection with the use and/or misuse of your collected Personal Data by us or the above-mentioned third parties.

This section operates to the fullest extent allowed by law. If this section is wholly or partly unenforceable under applicable laws, the offending section will be severed from this Policy and the remaining sections not affected.

If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with the “How to Contact us” section below.

4.6 Accessing your Personal Data

We will take such steps (if any) as are reasonable in the circumstances to ensure that the Personal Data that we collect is accurate, up-to-date and complete; and that Personal Data that we use or disclose is, having regard to the purpose of the use or disclosure, accurate, up-to-date, complete and relevant.

If you ask us for access to your Personal Data that we hold, we will respond to your request within a reasonable time. We will give you access if it is reasonable and practicable to do so, unless one of the exceptions in the Australian Privacy Act applies (or similar laws in the country where you are located or where the data is held).

5. How to Contact us

To contact us with a question, comment or complaint, or to request access to or correction of your Personal Data, please contact us:

via e‐mail at

privacy@seeingmachines.com;

via mail at:

Seeing Machines Limited GPO Box 782 Canberra, ACT Australia 2601

Please note that email communications are not always secure, so please do not include credit card details, personal health information or other sensitive information in your emails to us.

6. Updates to this Policy

We may change this Policy from time to time. Please check the “Last Updated” legend below to see when this Policy was last revised. Any changes to this Policy will become effective when we post the revised Policy on our website. By using the Digital Services or otherwise providing Personal Data to us following these changes, you accept the revised Privacy Policy.

Last Updated: June 2016